What Goes Into a Video Proposal?

When I create a proposal, it’s not just about offering a service. It’s about proving how video can help a client achieve their goals.

A proposal should do more than outline pricing and deliverables. It should be a strategic plan—one that positions video as a tool for impact, engagement, and long-term success.

Here’s what goes into every proposal I write.

1. Understanding the Client

Every business has a unique story. Every audience has different needs.

Before I even put a proposal together, I dive deep into:

• What makes the client’s business stand out?

• Who is their target audience?

• What are their goals, and how can video help them achieve those goals?

A great proposal isn’t about me—it’s about solving their challenges and helping them stand out in their industry.

2. Messaging That Resonates

A proposal isn’t just about production details—it’s about connecting with the audience.

That means making sure the story, tone, and visuals align with the client’s brand. It means thinking beyond just “making a video” and instead, answering:

• How will this video make their audience take action?

• What emotional response are we aiming for?

• How does this fit into their larger brand strategy?

If the messaging isn’t right, the video won’t work—no matter how beautiful it looks.

3. Strategy That Drives Results

Video should never be a one-off expense—it should be an investment that generates ROI.

When I build a proposal, I focus on:

• What success looks like for this video. (More engagement? Brand awareness? Sales?)

• Where and how the video will be used. (Social media, ads, website, email campaigns?)

• How we measure success. (Views? Clicks? Conversions?)

I don’t just promise “pretty videos.” But of course, they’ll look great.

The goal is always impact.

4. Collaboration Over Cookie-Cutter Solutions

No two businesses are the same—so no two proposals should be, either.

That’s why I:

• Customize proposals to match the client’s brand colors and style.

• Frame the relationship as a partnership—not just a transaction.

• Focus on creating a long-term video strategy, not just a one-off project.

If my clients succeed, I succeed. It’s that simple.

Why a Strong Proposal Matters

A proposal isn’t just about closing a deal. It’s about building trust, aligning goals, and creating a plan that actually works.