The Long Game: Why I Stopped Chasing Quick Wins in Video Production

Short-Term Wins vs. Long-Term Success in Video Marketing

For a long time, I played the game of chasing quick wins in video production.

A business would ask me, “How much does a video cost?”—and I’d jump in, eager to land the project.

But I’ve learned that video marketing isn’t about one-off projects. It’s about long-term relationships and creating videos that actually work.

The Shift: From Sales to Strategy

Instead of pushing a client into a deal just because it made sense for me, I started asking:

Does this make sense for them?

Here’s an example:

I spent two months nurturing a lead—two long discovery calls, each over an hour. I listened to their business challenges, asked deeper questions, and helped them refine their marketing strategy.

And after all that?

They said it wasn’t the right time.

Was I disappointed? Sure. But I’ve retrained my brain to see things differently.

Why Video ROI is About Patience

Many businesses rush into video production expecting immediate conversions. But the truth is:

✔️ A viral video isn’t a strategy. Sustainable content is.

✔️ Trust takes time. Video marketing builds authority over the long haul.

✔️ The right client at the right time is better than a quick sale.

Two Lessons That Changed Everything

1️⃣ Sha’ar HaBitachon: Trust in G-d means I don’t have to force opportunities. When I focus on doing the right thing, the right clients come.

2️⃣ Chris Voss on Negotiation: A car salesman once built trust with Jay Leno by NOT upselling him on unnecessary ceramic brakes. Instead of pushing for a commission, he focused on the long-term relationship.

What happened?

Leno only bought from him moving forward.

That’s the kind of relationship I want in video marketing.

The Takeaway: Video Success is a Marathon, Not a Sprint

If you’re a business owner thinking about investing in video content, ask yourself:

❌ Are you looking for a quick viral hit?

✅ Or do you want a video strategy that delivers results over time?

The best video marketing isn’t about selling—it’s about building trust and making sure your audience remembers you when the time is right.