Why I Love Making Videos (And Why It Has Nothing to Do With Fancy Cameras)

Not Here to Reinvent the Wheel—Just Change the Game

The way I see it, every video project I take on is built on honesty, collaboration, and trust.

If I approach my clients, crew, and collaborators with an open heart, the work gets better.

And more importantly, it stays fun.

Video Production: Keeping Perspective

Let’s be real:

• I’m not a heart surgeon.

• I’m not leading troops into battle.

• I tell stories through video—and I get to work with insanely talented people doing it.

If we’re not enjoying the process, what’s the point?

What I Actually Do as a Video Marketer

1️⃣ Video Strategy That Works

Making things look good is great—but does your video convert? That’s what matters.

Marketing videos should:

✔️ Build trust

✔️ Position your brand as an authority

✔️ Drive real engagement and ROI

2️⃣ Narrative Filmmaking

Beyond client work, I’m focused on creating films that matter. Short films, features, and projects that aren’t just visually stunning—but actually connect.

And when it comes to business video production, the same rule applies:

If there’s no strong story or strategy, what’s the point?

The Right Clients Will Get It

The more I refine who I work with, the more it feels like I’m a lighthouse in a storm.

I attract the kind of businesses that understand the value of storytelling.